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Forget – “It’s Not Personal, It’s Just Business”

How many times have we heard the following statement used – “It’s Not Personal, It’s Just Business” to rationalize the vast spectrum of inexcusable business behaviors and practices.

I would like to counter with the following “It’s All Personal”.

What do I mean by this? Everything that we do – business, family, social – is a personal reflection of our values, ethics, spirituality and beliefs. There are no boundaries or barriers when it comes to this. You cannot have one set of beliefs at work and another when you are at home.

Think what business would be like if we all could live by one guiding set of principles. We would become business people that would be admired rather than scorned, trusted rather than doubted, roles models rather than cautionary tales.

I do not think that this is too utopian a belief to become a reality. I had my revelation on this when I purchased my company two years ago. It was at that point that I realized that every action taken by my company was now a reflection on me and my reputation. It definitely became personal from that point forward.