Career marketing is a series of highs and lows. At The Frontier Group we work with our clients to help discipline themselves on how to best calibrate this roller coaster. One very effective tool we use is developing the value story so that every client can successfully nail the question - "Why should I hire you".
Almost all of the clients we work with take large parts of their career for granted and do not see them for what they really are - a series of achievements. For example, they will consider growing a business +20% as a KPI of their job rather than the achievement that it really is.At The Frontier Group we work with each client to see the career success that they have achieved and realize that they in fact have a lot to offer a future employer.
When we eventually build an achievement inventory for our clients we then have them prepared to begin their career marketing campaign (job search) with a complete value story - resume, interview strategy, LinkedIn profile, self presentation. This inventory helps build confidence, motivation and resilience for the highs and lows of the job search.The facts are that a job search can test even the most self assured. By having a full grasp of the value you can provide you can effectively navigate these stormy waters.
